The very most basic principal of Psych IA is all C.R.A.P. - but, preferably the good C.R.A.P… you know, the kind where the bulk is “out there” in just a few minutes, but they get to keep the nutrients.

What is this C.R.A.P.?

Contrast
Repetition
Alignment
Proximity

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You may think it looks dumb. You may think your logo should be bigger. You may think it’s not your color.

But there is often a very big difference between what you think, and what converts visitors into buyers.

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